What I Do
As if being a freakin' awesome
CULINARY BAD ASS
I recognize the struggle
copying someone else's price because you don't want to scare away customers
afraid to reprimand your employees because you need them to show up tomorrow
shopping for just enough product to make it through the day because that's all the money you have
adding to your menu because they always show up with a friend who wants what you don't have
afraid to take a day off because your employees may give slack off
wondering why you have empty seats because everyone raves about your food
How I Do What I Do
I want to meet you where you are.
Whether it's showing you where the leaks are or helping you plan your takeover, I want to be on YOUR team.
Branding is your super power
Who Are You & What Are You About
As a retailer, writer and former restaurant owner I know the struggle is real. Add that we're living in an age when folks want to be up close and personal. They want to know what you do in the off hours. It's a game of I'll show you mine (my money), if you show me yours. Getting your tribe to the ride or die stage is a branding issue not a personal one.
You rebelled against the status quo when you decided you could do it better than the rest of us. If you didn't believe that you would keep yo job. If you want a kick ass restaurant, put branding first, not last. If you don't brand your new business, the right folks won't find you and the rest will nickel and dime you. Your brand is...
a calling card to get them in the door
a voice when words aren't enough
a perception of what you're about
a level of expectation you have to live up to
Yeah, you can cook. SO WHAT! The question is, can you brand?