Olivia Jade - The Poster Child

WILL FOUR YEARS MAKE YOUR KIDS BUSINESS BETTER


I’m an entrepreneurial mom who believes in empowering my kid. What I don’t believe in, is pressuring her to go to college. Yes, the college scandal is an extreme case of privilege mindset clouding judgment. Sadly, it’s at the expense of their children and how they are now perceived. A young woman who had no college aspirations but a viable business is top news. Why is everyone picking on Olivia Jade as the poster child for this mess? She has a sister that no one is talking about. What about the other star of this fiasco, Felicity Huffman and her daughter, Sofia Grace? Is it because Olivia had more to lose?


This young woman had branded herself and set a foundation for a viable business, and it all came tumbling down because of college. It wasn’t bad grades that led to her demise. It was her parents and THEIR aspirations for a degree. They felt it was better to bribe their daughters way into college than invest in her business.


Her Youtube channel hit 2000 subscribers in October 2014. To date, she has almost 2M. In today’s world of Youtube stars and influencers, she is killing it. She was already an entrepreneur with major contracts with brands Sephora and TRESemmé. On top of that, she has a net worth of $400,000 - 1.000,000 depending on who you ask. This wasn’t some round the way girl from the hood. This was a young woman with means and access. So tell me, what class could USC possible offer that she needed to spend four years learning?


What major at USC would help her build on her brand as an influencer? Far as I know, there’s no major for that yet but let use business. According to USC Marshall School of Business, you take 32 free elective units “which are sufficient to pursue almost all minors at USC” plus 12 upper-level business electives “which can be taken across all academic departments.” How accommodating is that? This does not include the other irrelevant classes you need to take for a degree. Oh, and it will cost you $75,275. Check out the breakdown. You can also check out the course descriptions.


Entrepreneurial courses seem a waste for an entrepreneur. If she’s making six to seven figures, I’m sure she has financial advisors and accountants. Since she a company of one, I don’t think HR is high on her list of needs. Yeah, I’m being petty now. She, however, is now tainted because of this. Especially since she admitted to knowing. This young lady was already running a viable business and brand. Why did she need a degree? Somehow her parents ignored the fact that she was living under the same roof with the brand icon Mossimo. The brand her father founded in 1986. That is over 30 years of knowledge and experience he could have passed on if he hadn’t already.


Maybe it’s like my husband says, you can’t teach family to swim. Yeah, I know that needs an explanation, so here it is. During my husbands teen years, he was a lifeguard. When it came time for his younger sister to take swimming lessons, of course, she went to her big brother. The problem was because he was her brother she didn’t put much stock in his advice. He realized the best thing he could do was relinquish the responsibility, and she learned to swim. The person she learned from was less experienced, had no vested interest in her learning, and most of all wasn’t related. I have found this to be true of business as well. We worked together for ten years before we admitted to each other that we couldn’t teach the other to swim. The overlap into our marriage didn’t help either.


Our eleven-year-old daughter is a different story. As entrepreneurial parents who homeschool their daughter, we made learning the business part of her education. At four she was Director in Charge of Shredding. Nine she became a cashier in the restaurant to learn about money. Ten she became Chief Kid Officer with input on marketing and attracting kids. Now she is an author working on her third book and collaborating on a poetry book with me. Based on those things if she comes to me to invest in a business venture, I can expect a well thought out project that fits her skills and experience.


I know not all parents think or process like me but let me give you a few tips.

  1. If your child has created a business grossing at least six to seven figures, don’t throw on the college pressure.

  2. If you’re an entrepreneurial parent, give them access to your resources. They love you but they may not want to listen to you.

  3. If you child ask you to invest in their business, don’t approach it as a parent.

  4. Don’t confine your kids education to the word SCHOOL.


I’m sure Olivia Jade will recover from this and go on to great things. I just hope the lesson she learns reaches further than regretting her parents getting caught.

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