Image by Christopher Ott

Become the brand strategist of your business so you can have a brand you can live with.

Lead Your Brand. Don't Be Your Brand.

"The Ghetto Country Brandmother® provided layered branding that helped me build a true brand identity, brand ego®, and brand image that was authentic to me. Unlike online courses that can leave you twisting in the wind, The Ghetto Country Brandmother® brilliantly moves each client from bootcamp and one-one-ones, to community, and tiered ongoing development."

- Shawna Weir-Wright, Growing Big Ideas

Branded AF Bootcamp is a live 12-week experience structured to help you become the brand strategist of your business.

I hate to break it to you, but the problem with your business is a weak brand and brand leadership. It don't matter if you talk'n bout money and sales, it will come back to the brand.

This bootcamp is created to help you break free of asking how to increase sales and how much does the other person charge.

Fa real, fa real!

Get help cleaning up your brand in a live done with you experience.

The Quick & Dirty

  • You have more offers then you have time

  • You feel you're not charge'n enough

  • You want to increase revenue and ads aren't working

  • You wanna launch something new

  • You send unclear messages to your ATM

  • You need help finding your available target market (ATM)

  • You stress'n because you work in your business and not on your business.

Untitled design-6.png

A brand is what you make it.

Untitled design-5_edited.png

Branded AF Bootcamp is not about you sit'n on your ass soak'n up the goodness.

The Nitty Gritty

  • You gotta put in work and apply what you learn.

  • You will have to make some hard decisions.

  • You will have to separate business and personal.

  • You will have to be open to growth.

  • You will know your position in the marketplace.

  • You will learn the difference between price and value.

  • You will have to clean your branded house or house of brands.

Option 3.png

A brand is livable and scalable.

Everything you need to be the Brand Leader and Brand Strategist of your business.

The Get Down

  • You put yourself 1st and the audience 2nd

  • You can do this as a group or 1-on-1

  • You formulate your brand identity

  • You feed your brand ego®

  • You develop a brand image

  • You will create a journey for your ideal client

  • You spend 12-weeks learning and uncovering your brand

Untitled design-4.png


This Branded AF Bootcamp combined with the Rebel Gang will show you how to set up C.A.M.P.S. around your brand. Having a brand strategy produces less stress, more money and time for self. It will also give you a brand you can live with. Setting up C.A.M.P.S. feeds the Brand Ego.

Sweetheart, I've been where you are.


I struggled through 3 businesses before truly getting my shit together. Chasing people down to buy what I was selling. Afraid to sell because I feared rejection. I went from selling shit I I didn't know how to sell to building a brand that got me on TV. Through all the bullshit and hard lessons, I've learned what can stop you from making my mistakes. It's NOT a secret, they just want you to believe it is. It's the one thing I stand 10 toes down on that makes me successful.


  • 20+ years in business

  • Generated millions in revenue

  • Certified as a brand strategist, business & life coach

Learn more about Phyllis 👉🏾


Meet the

Untitled design-8.png

better Brand, better business

Going from where you are now to where you want to be is about brand strategy. But it's not for those who don't wanna lead

Three things I know to be true:

  1. It's time to shake the spot if you've been in business at least 2 years and you're not growing

  2. It's time to shake the spot if you can't seem to break the 5-figure ceiling you built

  3. It's time to shake the spot if you have products and offers that aren't producing

Attendees have included:

  • Coaches

  • Strategist

  • Consultants

  • Small Business Owners

  • Foodpreneurs (caterers, restaurant owners, other food retailers)

The Bootcamp is aptly named; however, the sweat and almost tears are worth it because when I speak about my business, I have clarity of what I do and who I do it for.

Cas Johnson, Ethical Strategist

Brand Strategy is a plan that helps younhang with fam, recognize frenemies and be famous for your greatness.

It's about Brand Ego® and having a brand you can live with

Branding is challenging work, even for those who know what they want from their brand. It takes iteration and work. As the founder of your company you have better things to do than struggle with a mediocre brand.


You might think you're doing alright with the brand you have. If that's true, riddle me this. Do you spend more time working in your business or working on your business?


It's not just a the brand. It's the brand strategy that frees you to work less and charge more.

Having a brand you can live with takes into account your life, brand and business so you don't have to

code-switch in your entrepreneurship.

With a brand you'll cultivate brand awareness, brand recognition and brand equity.

Brand Awareness...

reaches an emotional level where the audience is able to recall specific information about your company.

Brand Recognition...

provides the audience with visual and auditory cues of your product or service without an emotional tie.

Brand Equity...

increases as audience value perception increases.

That's a long ass way of saying your audience will know your brand, recognize it and value it.

Untitled design-7_edited.jpg


If your brand isn't do'n it for you, you need to do it for your brand.

Become the Brand Strategist of your business with live guidance and feedback. Step-by-step you will develop a brand strategy that is authentic, bold and something you can live with.

This is a brand strategy program that focuses on brand identity, brand ego® and brand image as its building blocks.

  • 12-weeks of brand accelerating coaching

  • 30-minute 1:1 for group members

  • 3-months free in the Rebel Gang

  • Homework, worksheets and resources

  • Live homework breakdown & guidance

  • Qtrly Community SWOT & Marketing Calls

  • Brand Guide Template

  • Video replays

Click the link below to sign up for the upcoming bootcamp.

This bootcamp is a done with you process that's at least 30% less than a done for you would cost.

If you're not 100% satisfied
Retake the Bootcamp

*This does not extend your free offer for the Rebel Community